Nate Anderson writes:
... Nielsen began to track DVR data last year when it realized this had become a big concern to advertisers. That data now tells us much about the habits of DVR owners, who actually turn out to watch more TV than those without the devices. Nielsen's new research shows that owning a DVR does not reduce the amount of time that most people spend watching live TV—84 percent of prime-time television is still watched when it airs by families with a DVR. ...
Link: Ars Technica.
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