Michael Goldhaber has begun serializing draft chapters from a forthcoming book, The Emerging Attention Economy. He begins with Chapter 3, How Attention Works: Paying It Means Reshaping Your Mind (and Actions). He writes:
... To make sense of that recent history, though, we need to know better what about it matters. Older economies depended on fighting, outward pledges of loyalty, or the production of a great many different kinds of things that have an objective and clear existence in the world. In contrast, the new economy is based on something seemingly inward and subjective — namely attention. How does this evanescent, hard-to-grasp aspect of mind work? How can inbuilt human propensities and potentialities in regard to it come to underpin an entire economy? ...
Link: Michael H. Goldhaber. --Dennis
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