Terry Heaton has some perceptive thoughts about the print-oriented language that we use to describe the web medium and what it might mean for broadcasters efforts in this arena. He writes:
... I remember a discussion a few years ago with a broadcast digital VP type who said, "Video doesn't drive the web -- text does." His point was that it was an issue of time, that I can read a headline and make a decision about digging further a whole lot faster than watching a video of somebody with the same information. There was buffering. There was connection speed. It was hard to argue that point. ΒΆ But is that the case today and, more importantly, will it be the case tomorrow (which is where we need to be pointing our guns)? ...
Link: PoMo Blog.
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