... I am going to go back to the four rules I outlined in my Future of Media post:
Here is the future of media:
1 - Microchunk it - Reduce the content to its simplest form.
2 - Free it - Put it out there without walls around it or strings on it.
3 - Syndicate it - Let anyone take it and run with it.
4 - Monetize it - Put the monetization and tracking systems into the microchunk.
NBBC follows each and every rule. And so I am going to get a NBBC player and start running The Office or SNL on my blog and getting paid by NBBC to do that. ¶ Finally a big media company that gets it. I suspect we'll see others follow their lead. ...
Link: A VC. --Dennis