NBC and Its Stations Venture Into Online Video Market

Saul Hansell writes:

Hoping to profit from the fragmented market for video on the Internet, NBC Universal has created a new company that will distribute video programming to various Internet sites.  ¶  The new venture, called the National Broadband Company, or NBBC, will have content from NBC’s networks and local stations as well as from other companies. That programming will appear on NBC’s own Web sites as well as other sites.  ¶  Commercials will be inserted before each video segment, with the revenue split among the program’s creator, the Web site owner and NBBC. ...

Link:  New York Times.

Updated 14 September 2006:
Be sure to read Jeff Jarvis' Exploding TV: Numbnuts Broadcasting Company linked here.  --Dennis