Jeff Jarvis writes:
A global study by Accenture — which I find only at Media Guardian — reports that nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web. “The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own.” Amen to that. ...
Link: BuzzMachine.
The holy grail for a younger audience for Public Media - shown us then - if it is participative they will come. YouTube, MySpace Facebook all work. What about games? Second Life - WOW = all enable the user to create a world and to participate as a community. It is all about creating an identity in public.
So why Dennis do we keep thinking that we need to put on programming for the young?
What I see now is that we have to create the right kind of Space that enables identity.
I suspect that we are stuck in our own world that can only see one to many. This is where we will die if we don't see the truth that participation is not a feature but is the centrality of the new set of relationships that are being created by the web.
Posted by: Rob Paterson | Wednesday, 20 September 2006 at 08:45