So is it now YooTube?
Umair Haque has some interesting analysis of it in Deal Note: Google + YouTube. Link: Edgegeneration.
So does Diane Mermigas in Google-YouTube deal expands broadband nation. She writes:
... Google will do for Internet video what it has done for the printed word: provide consumers with the level of findability, access and function that powers future interactive media economics. Google's disjointed approach to video so far lacks YouTube's semblance of community and social networking -- an essential for Web success these days -- among engaged users who advertisers are eager to mine. Google (the most expensive media company with a $130 billion market capitalization) is like the Greek oracle to which a universe of Internet users flock for answers, but it's still not a place where they're invited to congregate to share ideas, observations, video and sound files. ¶ As long as Google can become adept at the science of social networking, the YouTube acquisition -- initially valued by Forrester Research at about $32 for each of its 50 million users worldwide -- will pay off handsomely. Google is buying YouTube's online critical mass with 46% of the market share, compared with Google's 11% and MySpace's 21%. Google is betting that such user traffic is not only sustainable but also potentially explosive for anyone who can figure out how to monetize online video. ...
Link: Hollywood Reporter. --Dennis