Venture dollars pave way of new media

Constance Loizos writes:

... YouTube, experts say, is just the beginning, although not necessarily the model for the future. Despite the popularity of its user-generated videos, entrepreneurs, venture capitalists and traditional media heavyweights say online video is heading into a new age, one that resembles TV programming. Think glossy production values. Think big-name stars. Think channels.  ¶  Major advertisers will be the biggest drivers behind the change. ``They still want to know that programs reflect the particular values of their product; you largely can't get that right now at a YouTube,'' said entertainment analyst Todd Chanko of JupiterResearch. One measure of their reluctance? Advertising across the Internet last year was $12.5 billion, according to the Internet Advertising Bureau. That number was up 30 percent over 2004, but a far cry from the $61 billion spent on TV advertising last year. ...

Link:  San Jose Mercury News.  Thanks to Ben Hess, Fund It, but will they come? in The Hess Report.  --Dennis

Comments

[Ben]

Thanks Dennis, for your tireless updates on the biz. Michelle Quinn in today's Mercury-News laments the buyout vs IPO exit for today's Silicon Valley startup. Not directly related as Hess Report coverage, but you may find it of interest.