Terry Heaton has posted another of his must-read essays. In his description, he says he's narrowed down his look forward to 2007 to:
... three big trends that I see and for which we should be prepared — an increasingly intense battle for local ad dollars between local media companies and outside internet pure play companies, the web becoming more video-centric, and the rush by stations to self-reliance and away from third-party web providers. ¶ Of these, the first is clearly the most significant, and I think it has to be accompanied by an awakening by local media companies that the online local community IS a real community. The internet isn’t just a tool used by community people to draw information from, for example, the broadcast world. It’s a community unto itself, and this is one of the secrets to doing business there. The pure-plays know this, and more local media companies are going to need to have this revelation for us to really be competitive. ...
Link: Terry Heaton's PoMo Blog. --Dennis
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