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Saturday, 16 December 2006

Comments

Steve Bass

It's worth noting that the Prime Time research undertaken by CPB has some interesting data related to OTA households. Most importantly, the "measured and engaged" segment (measured in their use of television and engaged with public television) constitutes 8% of all prime time TV viewers and 75% of this segment is OTA only. This is an enormously important segment for public television and one that we need to help migrate the impending end of analog transition.

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