Zachary Rodgers writes:
Google has taken the next step in its conquest of traditional media with a new beta test of Google Audio Ads. A group of 20 advertisers have already begun buying ads on terrestrial and satellite airwaves under the experiment. ΒΆ Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions. ...
... Approximately 700 stations are taking part in the test, a number Google hopes will grow into the thousands in the coming year. Some radio stations are reluctant to jump in, however, especially those boasting effective sales forces that are able to get rid of most or all of a station or network's ad inventory. ...
Link: ClickZ Network.
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