Last night, in a post titled My brother thinks he's a chicken, I wrote that, "It is in the area of engaging our communities to solve problems and have better cultural resources that the new media platforms can be hugely useful ..." Too often we rank-and-file public broadcasting station managers struggle to grasp a business model for online, one that on a paid content basis seems like a stretch for us. So I think that the answer is rededicating ourselves to local service and to look to the kinds of support that reward value relating to mission rather than a listener or viewer transaction.
So I was delighted tonight to find Jessica Clark's closely related research report with this title published by Pat Aufderheide's Center for Social Media at American University. Should have known they'd be working on something like this. Very useful work. Link to PDF.
Update 30 Jan. 2007:
Click on the continuation link immediately below to read the executive summary. --Dennis