Informitv reports:
... In concluding its public value test, following a three-month period of industry consultation, the United Kingdom communications regulator makes a number of recommendations to the BBC Trust which will ultimately be responsible for any approval of the proposed service. ¶ Ofcom observes that the demand for services delivered over broadband is developing rapidly. It suggests that over the next five years linear television viewing may fall by 20-30%, to be replaced largely by the increased use of on-demand services. A similar pattern is anticipated for audio programming. ¶ The regulator says it is important that the BBC should take a proactive and forward-looking approach to reflect likely changes in audience behaviour and expectations. ...
Link: Informitv.
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