Sony adds RSS to televisions

Of the many web-to-TV implementations shown this year at CES, this may be the most progressive (if perhaps not as user-friendly as HP's):

... Sony's latest HDTVs will support an optional component capable of streaming Internet video and downloading content defined using RSS syndication. The BRAVIA Internet Video Link is a small optional module attached to the back of your HDTV and connected to your home broadband network over Ethernet. Price and availability are still unannounced, but the first televisions supporting the new module will be available this Spring. ...

Link:  Niall Kennedy's Weblog.  But why make it an optional add-on?  --Dennis