Amazon and TiVo in Venture to Put Downloaded Videos on TV

Brad Stone writes:

... In a deal to be announced Wednesday, Amazon and TiVo will allow TiVo owners who shop on Amazon’s digital download store, called Amazon Unbox, to send films and TV shows to their broadband-connected TiVo machines, and pause and fast-forward through them as they do a regular TV program.  ¶  The partnership gives Amazon an advantage over other download services like the iTunes Store, CinemaNow and a new service from Wal-Mart. Moving video files purchased on those sites from the PC to the television is tricky, generally requiring the setup of a home network. ...

Link:  New York Times: