Diane Mermigas writes:
... For the most part, these [News Corp., Disney] and other media giants are doing what they know best: creating content, only a relative small portion of which is good enough to profitably strip across all new and conventional media platforms when going by the same economics that have driven syndicated television and consumer products. ¶ Their broader objective is to collectively generate more profits from new- and old-media venues to handily offset the underlying cost of content production, marketing and the inevitable, veritable losses. ¶ The historical vulnerability of that objective makes it imperative for all media companies to develop and execute new business models and new related businesses, like matching their core competencies with the personal interests and immediate needs of consumers -- an exercise in lucrative relevance that doesn't really exist on the Web. ...
Link: Hollywood Reporter.
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