Cory Bergman writes:
A TVB-Borrell Associates survey found that local TV stations’ online revenue rose an average of 41 percent to $399 million last year. The report found that TV stations were able to increase their share of online dollars by a full point over the last year to 7 percent, “no small feat in the high-growth environment of local online advertising.” Newspaper sites, meanwhile, dropped an average of 16 percent in local revenue. The highest growth areas are real estate, health, automotive and high-tech. The report’s recommendations, which jive with recommendations Lost Remote has recently published:
1. Rethink the mass-media mentality. Think of the internet as a mass of niches.
2. Hire a dedicated online sales force.
3. Give strong consideration to launching a real estate section.
4. Consider spin-off sites that may not be branded to the station. ...
Link: Lost Remote.