Jeff Jarvis has some interesting thoughts on the notion that radio should be more local, even "hyperlocal." It came out of his participation in an NPR+bloggers meeting the week before this one, links from which I've been collecting under a Jarvis title, National Public Whatsis ... . However, I'm several days late in adding it there, so am also posting it here because it deserves to be noticed. Jarvis writes:
... I’d start and the end and say that a local radio station must stop thinking of itself as radio. It has the power to develop local communities of news, information, and interest. It can use its promotional power to drive people there. It could, for example, get people in a market to record every damned school board and town council meeting and put them online, served by the station. It could create the meeting place where people share news and information, competing with or even in cooperation with local papers. It could be a home for talk about local issues and news. ¶ So what is the on-air content? It’s not hyperlocal. But it could be a meta version of that: talk about the issues that cut across the region with reporting from the best of the local communities. It could feature the best citizen critics giving you reviews of local arts and entertainment. I don’t come up with much here. So I’d say that the station has a limited time frame in which to use its promotional power. ...
Link: BuzzMachine. --Dennis
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