The Nielsen Company has issued a new report, including the following:
The number of television channels that the average U.S. home receives has now reached a record high of 104.2 TV channels. This and other television trends were released in a report from Nielsen that highlights population, television ownership and advertising trends in the United States.
Highlights from this Nielsen study include:
- In 2006, the average U.S. home received 104.2 channels, an increase of almost eight channels since 2005 and a record level.
- As the number of channels available to a household increases, so does the number of channels tuned. In 2006, the average household tuned to 15.7, or 15.1% of the 104.2 channels available for at least 10 minutes per week.
- General dramas still dominate the broadcast networks program lineups, comprising 50% (67 of 134) of the primetime programs, an increase of four programs since last year.
- The 30-second commercial is still the television advertising standard in primetime, accounting for 57% of all commercial units. ...