Bob Garfield's Chaos Scenario 2.0

Great article by Bob Garfield (yes, pubcasters, that Bob Garfield) in Ad Age.  He begins:

Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.   ¶  It's a world in which Canadian trees are left standing and broadcast towers aren't.  It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread. ¶  Because nobody is much interested in seeing them, and because soon they will be largely unnecessary. ...

Link:  Advertising Age.

The podcast of Bob's On The Media program from NPR/WNYC is available here. 

Update 3 Apr. 2007:
Here is a short video except of Bob's presentation on this topic last week to the Ass'n of National Advertisers' TV Forum.  Link:  Advertising Age.  --Dennis