Great article by Bob Garfield (yes, pubcasters, that Bob Garfield) in Ad Age. He begins:
Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it. ¶ It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread. ¶ Because nobody is much interested in seeing them, and because soon they will be largely unnecessary. ...
Link: Advertising Age.
The podcast of Bob's On The Media program from NPR/WNYC is available here.
Update 3 Apr. 2007:
Here is a short video except of Bob's presentation on this topic last week to the Ass'n of National Advertisers' TV Forum. Link: Advertising Age. --Dennis