Bridge Ratings is out with another update (19 Feb. 2007) of their projections on digital audio growth. I've linked to earlier updates before and have found them very useful. Note the tallest bars (red), which are terrestrial analog radio, and the next tallest bars (white), which are Internet radio. Much more information in the release.
Click for larger image.
A related report is the 2007 Competitive Media Usage Overview based on a 3,500-person 12+ national survey. Check out the comparative weekly TSL chart.
Other recent studies include In-Car Media Use, which shows that other in-car media -- especially cell phone usage -- have been eating into TSL to radio since 2003.
It has also issued its 2007 Projections & Predictions, which contains the following:
- Traditional media companies will continue to struggle to maintain their audiences.
- TVs, computers and other digital devices will begin to morph.
- Technology will make it easier to find, access and manage content.
- Digital video will drive the growth of on-line advertising.
- Advertising in digital venues will become more contextual.
- Small-screen devices will have limited appeal as a media platform.
- Marketers will make some mistakes as they move into new digital spaces.
A couple of those seem pretty obvious, but this is a quite helpful report.
There's also a new update on satellite radio. --Dennis