Dan Gillmor writes:
We’ve just posted “Frontiers of Innovation in Community Engagement” — a report that looks at how traditional media organizations are starting to involve their audiences in the journalism process. ...
What They’re Doing
There appear to be four primary approaches to opening the newsgathering process to “The People Formerly Known as the Audience.”1
* “User generated content” (UGC): People are encouraged to post their own material, such as stories, photos and event listings.
* Blog hub: Participants are able to submit stories, photos, and event listings, but they get their own weblog with a unique Web address on the news organization’s site.
* Community hub: Often incorporating the elements above, these sites also offer social networking — connecting participants to each other.
* Newsroom transparency: The news organization opens a window into its news-production process, helping the audience to understand — and weigh in on — what the editorial staff is doing. ...
Link: Center for Citizen Media.