In the most important (IMHO) post I've read on this story, John Hagel writes:
... All media companies are ultimately going to have to choose what business they are really in. If they choose to focus on content, or the product innovation and commercialization business, they will face increasing challenges in building a sustainable and scalable business. I advise large media companies that, if they don’t want to shrink in size and profitability over time, they would be better off building out their customer relationship business and, over time, shedding the other two businesses. ¶ From my experience, if you want to transition from a content business to customer relationship business in the media industry, you need to start focusing on content platforms. In a traditional content business, you rely on professionals to deliver content that is meant to be experienced exactly as produced. Content platforms still rely on professionals, but the role of professionals in a platform business is to catalyze further contributions by a growing range of third parties, including audience members. A platform is meant to be built on and will rapidly evolve over time. A product, once produced, never changes. ...
Link: Edge Perspectives. --Dennis
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