Bob Lefsetz writes:
I’m positively stunned at the blowback from business regulars about that chap giving his music away for free. Oldsters can’t understand the economics! ¶ I’ll clue you in, THERE ARE NONE! ¶ This is your worst nightmare. People who can follow their dream on sweat equity. Who with their computer and the money from their day job or mommy and daddy can compete with you. It’s like the North Vietnamese, all our military might couldn’t defeat individuals who would fight to the death. Same deal in Iraq. ¶ It’s an eye-opener. That your model is IRRELEVANT! ¶ YOU need to pay the mortgage. YOU need to go on vacation to the Caribbean. But the new musicians? They’re willing to sleep on the floor and eat ramen. Hell, they’re in their twenties, they’re not on the corporate track, they’ve got different ambitions! ...
... To believe that the majors will be the logical filters in the future is to be completely ignorant. They’re only necessary if you want to reach the masses INSTANTLY! Is that a good thing? Furthermore, as every day goes by, it’s easier and easier to reach more people for almost free. ...
Link: The Lefsetz Letter. He writes about music, but it's equally valid for other businesses. --Dennis
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