LG Electronics, which makes what may be the only ATSC DTV decoder chips that really work, and Harris Corp., the broadcast equipment manufacturer (transmitters, etc.), have "unveiled new, inexpensive technology that allows stations to zip local news and other video content to phones, portable video players, and in-car entertainment systems within a 45-mile radius."
Olga Kharif continues:
... Now, the Korean technology could bypass that approach, cutting out the wireless carriers. "We don't need carrier partners," says Jay Adrick, vice-president at Harris' broadcast communications division. Besides the LG and Harris announcement, Samsung unveiled a similar technology earlier this year. TV broadcasters like the idea that they will be able to keep control of their programming and advertising—rather than becoming beholden to wireless operators. Burgess says that members of the coalition, if it is formed, will decide on one technology standard, most likely LG's or Samsung's. They will also determine whether to offer mobile TV for free, or to charge a small fee for the service. ¶ The potential alliance creates all sorts of problems for rivals. XM and Sirius have been working for years on ways to deliver video to cars. Sirius is expected to finally make video available in some 2008 model cars later this year. (To make matters worse, the LG technology will allow TV stations to transmit radio signals—so XM and Sirius may see more competition in their core radio business.) ...
Link: BusinessWeek.
In LG, Harris Corp. Debut New Local TV Mobile Broadcast Technology, Mark Hefflinger reports, "... A spokesman for Harris told Reuters it would cost stations about $100,000 to $500,000 to upgrade their existing broadcast transmitters for the system, depending on market size and number of channels offered. ..." Link: DigitalMediaWire.
Here is the press release from Harris Corp.
Lots of other stories on this development. Here's the Google search.
Now we know why LG built a 6th generation ATSC chip when the 5th generation one works pretty well in fixed locations. --Dennis