Richard Siklos writes:
... Inevitably, the control-hungry media giants have asked themselves these questions: Why should we let savvy intermediaries like Google or Apple hog the relationships with consumers or advertisers? And why should we allow them to create valuable new businesses in the process? NBC Universal and the News Corporation spent months trying to recruit other players like Viacom and Walt Disney to fight back, but they have set out alone, leaving an open invitation for others to join their merry band. They’ve agreed to pool all their video content on the Web to create what is effectively a syndication service that will distribute it to other established Web sites and through a new online site they plan to unveil this summer. ...
Link: New York Times.
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