Satellite Radio's biggest problem

In Part 1, Mark Ramsey writes:

It's not the quality of the content or its variety.  ¶  It's not the cost of the radios.  ¶  It's not the cost of the subscription or whether or not satellite radio is "worth" paying for.  ¶  It boils down to two factors, and here's the first one:  The process of acquiring satellite radio is a big hassle. ...

Link:  Hear2.0.

Updated 14 Apr. 2007.
Here's a link to Part 2. 

But also read Bob Lefsetz's take:  How Did Satellite Radio Become Uncool?  Link:  The Lefsetz Letter.  --Dennis