Search and Co-Opt

Michael Elins writes:

... The other approach, conceived by PodZinger, a video-search startup in Cambridge, Massachusetts, is this: Co-opt the pirates. Unleash them to spread your media virally, and let PodZinger track viewership--and kick back ad revenue. That makes "piracy" profitable to the copyright holder.  ¶  At the core of PodZinger's proposed solution is video search, a problem it has largely cracked. ...

Link:  Fast Company.  Thanks to Chuck McConnell for the tip.  Link added.  --Dennis