A new study from Bridge Ratings reports:
... Among Americans using these technologies, terrestrial radio continues to dominate overall market penetration for the number of people listening for five minutes or more in a typical week despite the number of options available. 93.5% of Americans still listen in an average week, while MP3 players (including iPods) reached 30% of the population. ΒΆ 57 million Americans listen to some form of Internet Radio in a typical week according to our interviews. Satellite radio's nearly 15 million subscribers accounts for nearly 5% of the U.S. population and HD radio reaches 450,000 weekly users. ...
Link: Bridge Ratings.
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