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Saturday, 26 May 2007



Interesting set of articles, but I think that the Timberlake example is less apt than something like the American Idol phenomenon.

True, Timberlake was famous before, but he had bandmates that were equally as famous that put out records that were commercial flops. The difference was that Timberlake's records are quite good, crafted with care by some of the finest producers working today.

Idol is a better example because of the relative consistency of the artists' output after winning the title. Consistently average. Competent, unspectacular and average, for the most part. It is the forward momentum that sells those records and drives the popularity. When I see these artists videos on MTV and VH1, there is no clear superiority in their finished product. That is where the cumulative advantage really comes to the fore.

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