Rob Paterson writes:
Every meeting I go to that discusses the future of Public Radio and TV, has getting a foothold among the young as the Holy Grail. The implication is that somehow, a new kind of programming that uses the air will find this elusive market.
The core idea is that somehow the Grail will come to us. What if we went instead out to the Grail?
Go to Facebook and check the following out.
- Are there large networks that support public radio and TV? There are 2 that are in the thousands
- How big is your local regional network and how does it compare to your current membership? In St Louis there are more than 71,000.
- What kind of penetration does Facebook have in your community? In Charlottetown, pop 35,000, there are 13,000 ...
Link: Robert Paterson's Weblog.