Susan Whiting (Executive VP, The Nielsen Company) writes:
... According to a Nielsen report released earlier this spring, the average American household receives a record 104.2 channels–eight more than the year before, and more than double that of a decade ago. Though TV viewing is down slightly this year compared to last, Americans continue to watch at some of the highest levels ever recorded by Nielsen Media Research. Indeed, television consumption eclipses any other medium by a wide margin, and 90% of viewing is still done at home. ¶ Nonetheless, television is changing, and all signs point to even more dramatic alterations ahead, as a confluence of technology, economic forces and social dynamics create what can aptly be described as the medium’s version of a perfect storm. Programmers are investing billions to develop or acquire digital media content. Advertisers are leveraging new technologies to mount ever more sophisticated campaigns. And consumers are becoming adept at moving, manipulating and using content on their own terms. ...
Link: All Things Digital.
Well, I think most of the consumption also occurs online.. HDTV quality premium content is available for cheap or free on peer to peer networks. Also Check out http://divinityMetrics.com who are the only providers of premium metrics for digital content. Their service can be used by Advertisers, Publishers, Television Networks, Movie studios and Record labels.
We are a small shop selling personalized content for artists and this service is extremely useful to us in providing us the right target audience to sell our stuff..
Cheers..
Posted by: Rocky | Wednesday, 30 May 2007 at 17:45