Ali writes:
Does online engagement help nonprofits raise money? ...
... Last year, M+R Strategic Services conducted the very useful eNonprofit Benchmark Study, which found that organizations with online advocacy programs had annual averages for online giving that were three times higher than organizations without such programs. When you combine this finding, however, with the fact that two thirds of the members of the e-mail lists of nonprofits who use online advocacy are classified as activists -- not donors -- it becomes unclear whether the success they have with online fundraising is because people who take online action are really more likely to give, or because those organizations simply have larger email lists. ...
Link: Nonprofit Technology Network. Thanks to Bob Stein for the tip. --Dennis
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