Embedded Joost Will Change The Market

Joost is a peer-to-peer video distribution company started by the same guys who brought us Skype telephony. 

Of it, Duncan Riley writes:

Reports that Joost is now talking to hardware vendors about embedding Joost into set-top boxes and televisions will change the market as we know it. ...

... Joost on an actual TV set without the need for a computer is a different proposition.  ¶  Millions of American’s pay for cable television services that require a set top box. Imagine Joost becoming available for free on these boxes, or better still embedded directly into television sets; Joost is currently discussing this very option.  Millions of people world wide will be upgrading to next generation BlueRay and HDDVD players in the coming years, imagine Joost embedded as standard in these players.  Network devices that play video and music from a network alongside standard DVD’s from companies such as Netgear and Zensonic are growing in popularity, the move to include Joost in these sorts of devices seems like a natural progression. ...

Link:  TechCrunch.  --Dennis

Comments

[Eric]

And Joost is just one of MANY "over the top" plays coming at us. Sling is working on one, of course there is AppleTV.

I'm not sure if the "embedding on TV" even stays important once you can get the cost of the box below, say, $100 with interesting functionality you'll be able to sell millions and millions.

Net Neutrality becomes a KEY issue - because all of these plays depend on your broadband provider not discriminating against different sources or types of content.

[Tech Untangled]

This will be huge for joost. With the recent 'acquisition' of a CEO (mike volpi), I'd bet Joost has even bigger ambitions: get on set top box.

See Joost makes Strategic Acquisition

with the separation of provider from set top box, now you dont even need a cable provider, just get joost!