CBS research chief Poltrack on hits, DVRs, Internet

Claude Brodessesr-Akner has an interesting summary of remarks by CBS Chief Research Officer David Poltrack to the Television Critics Association this week.  In summary, monster hits matter, don't fear the web or TiVo, YouTube won't replace the boob tube, DVR users sometimes notice ads, and prime time just got longer.  Link:  Advertising Age.  --Dennis