Rob Paterson describes working with two public broadcasting organizations, writing:
... I think that it is clear that not only will markets be conversations where consumers have a voice - think Dell Hell and Jeff Jarvis - but also the media. The media will have to listen as well. They will have to host conversations as well as have them. Their relationship with their listeners, viewers and readers will have to change as it will have to change in all enterprises. They will have o change their voice and their relationship with their customers and inside. ¶ The challenge is - How do you do this when you never have done this before? For it’s not just about will - it’s about habit. It’s about learning a whole new way of being. This post is an introduction to how hard this is to do. How hard it is when you want to do this but don’t know how. ¶ Over the last 2 years I have had the honor of working with NPR and with some stations in both TV and radio as they struggle to make the same shift from “One to Many” to Hosting a Trusted Space where Many to Many could have a safe conversation. As a system we learned what we had to do and how important it was to do this for our future. The new challenge is - to find out how best to put these ideas into action. ¶ I am working directly with 2 stations right now. KETC, St. Louis and WOSU Columbus. We are struggling with what do we have to do to change our relationship with our audience from a “Kinetic” to a “Participative” relationship? ...
Link: FASTforward. Interesting post. --Dennis
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