Bridge Ratings collected data on Internet radio listening in the days surrounding the "Day of Silence" last month. Here's what they learned, according to president Dave Van Dyke:
... 1. We learned that 21% of the American public listens to Internet Radio on a weekly basis. That's up from 19% earlier this year.
2. We learned that of this 21% that listen weekly, more than half (55%) did NOT listen to Internet Radio on Tuesday, the "Day of Silence".
3. More interestingly, we found that 45% of that 21% DID listen.
4. 62% of the sample found their preferred Internet Radio station silent on Tuesday.
5. What did this 62% do when they found out their preferred Internet Radio station was silent? 72% of them found another Internet Radio station to listen to.
6. By Wednesday, the day after, audience levels returned to normal. 89% of the 21% had listened. ...
Link: Navigate the Future.
Update 8 July 2007:
But in a short post, How To Fix the Music Industry, Umair Haque advises media: stop obsessing about CRB rates and get to the important work of "strategic reinvention." Link: Bubblegeneration. Also, follow the link on this article or here to the interview by KCRW GM Ruth Seymour with SoundExchange's John Simson, et al. --Dennis