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Thursday, 30 August 2007

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blyons

Dennis,
I found this report v interesting. Their methodology used
a tool from a company called compete.com. I ran our own site's
numbers (snapshot of uniques from april '06 and '07) with the compete.com tool and came up with a result (an increase, actually) that was within two percentage points of the same comparison when based on our log data. So this report's methodology seemed to track reasonably well with our own metrics.

As for Alexa comparisons--their sampling is skewed towards young geeky users, and given that, is an interesting metric as a kind of forward indicator. See what happens when you compare (with Alexa) the biggest market's PTV sites versus their Pubradio sites, or for that matter against any site with active audio streaming. Audio streams significantly boost traffic and reach with Alexa's sample.
bl

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