Bridge Ratings has a new report on HD Radio and Internet Radio. The answer to its title question is already Internet Radio, but that's not to say that HD Radio won't be important. With the latter, we're only in the first inning, and if you can predict from that how the game will end from that, you're a better prognosticator than I. My personal view is that HD Radio's future success depends on innovations that tie it more to Internet Radio than terrestrial radio -- such as putting them in the same box and seamlessly tuning from one to another. [click to enlarge images]
Back to the Bridge Ratings study. About three in four respondents have heard of HD Radio, but that's higher in the 25-54 demo than in the 12-24 or 55+ demos. The 12-24 demo is more interested in having an HD Radio (23%) than either the 25-54 (13%) or 55+ (2%) demos. Not such good news for those of us in public radio and another indicator for the need to develop programming for pre-Boomers.
Link: Bridge Ratings. --Dennis