Public radio friends should note the "Youth News" item below. Playing "the radio fortune teller," Bridge Ratings president Dave Van Dyke writes:
... One of biggest - and quietest - radio industry issues to come out of the last ten years has been the theory that one key reason radio is experiencing such attrition from teens and young adults is the perfect storm that was created as technology eclipsed radio's lack of compelling youth radio content. The logic goes that if radio had been a bit more aggressive with radio programming geared to 13-24 year olds over the last ten years, it is possible that radio time-spent-listening among this group would not have fallen so sharply. ...
... I pointed them to a Bridge Ratings' study we published earlier this year that glancingly mentioned some new youth radio formats that had tested extremely well. Not really a mystery since the radio formats were put together and researched with the help of a pretty smart group of average 13-21 year olds. ¶ Formats of particular interest to these media buyers had working titles of "Youth News" and "Current Blend". ¶ "Youth News" is fairly easy to figure out - only you wouldn't believe how good it sounded in testing. That's because this new youth information format was written and delivered by no one older than 24 and it had music throughout. ¶ "Current Blend" is a bit more difficult to decipher. However, I can tell you that it's a music-focused radio format that is not currently heard anywhere on the planet on traditional, satellite or Internet radio! ...
Link: Navigate the Future. Encouraging to those who may have written off everyone under 30 to iPods. Although not aimed at teens to my knowledge, there are a couple of projects in the public radio community aimed at younger audiences. One such is NPR's Bryant Park Project. Disclosure: I'm on NPR's board of directors. --Dennis

engineering department is pretty mysterious. Still, most CEOs are aware of the sea change in broadcasting technology toward information technology. In an interesting unsigned article in Broadcast Engineering, the author states that "neither broadcast engineering nor IT are absorbing the other; in reality a new engineering discipline is being born."