David Kaplan writes:
Viewers of online video have never warmed to having to watch a preroll ads, and so, sites and marketers have been desperately searching for marketing vehicles that will click with consumers. A WSJ piece surveys some possibles answers. One format being pursued is the use of graphics that slide over the bottom of the video-viewing screen - sometimes called referred to as overlays, bugs or tickers - as the best way to monetize online video. Another method advertisers have been trying out is wrapping the video players in skins. And still others haven’t given up on prerolls, attempting to make them more palatable by shortening the ads to five seconds or inserting a countdown timer telling viewers when the actual content will begin. ...
Link: paidContent.
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