The music industry seems to be setting its sites on radio stations for royalty revenue, triggering a debate on the value of airplay. The music industry historically has valued radio airplay enough to send out armies of promo people and have in some cases even provided illegal "payola" for favorable treatment. Dave Van Dyke provides some perspective:
... In 2005 Bridge Ratings conducted a study to determine the influence radio airplay, Internet airplay and MP3 plays have on the consumer. Due to this current controversy, we just completed an update on this study. ¶ Here are a few facts:
- 88% of radio's total audience listens to music radio at least once a week
- 50% of these listeners consider music radio to be their primary radio experience.
- Nearly 90% of these "music primaries" agree with the phrase: "I have purchased music I have heard on the radio."
- 32% of these radio consumers have purchased music through brick and mortar stores or on-line in the last 30 days. ...
Link: Navigate the Future. --Dennis