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Thursday, 06 September 2007

Comments

Don Moore

Remember that this ad campaign will comprise mostly "un-sold" inventory. It's not like CAB is going to have its members drop prime spots in its top shows. (Much like broadcasters airing PSA's late night.)

The Broadcasters missed the ship on the transition, after early 2009, they will only be one channel on Cable, Satellite or FIOS. One of many services people have to chose. With cable channels offering 24/7 HD Content, it's even possible that broadcasters share will drop even more when they compete on a level playing field.

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