Allan Leinwand writes:
... The Internet needs to deliver to the entertainment industry a metric of success that translates into revenues and mindshare –- in other words, a rise in one Nielsen ratings point (approximately one million viewers at the same time). Nielsen ratings points generate advertising revenues and help future advertising sales. That is how the entertainment world brings in dollars and that, as they say, is the bottom line. So when will being delivered over the Internet cause the Nielsen ratings of your favorite show go up by a point? My bet: a lot sooner than anyone thinks. ...
Link: NewTeeVee. --Dennis
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