Fred and Paul Jacobs look back at two eye-opening presentations from Gordon Borrell and Jason Calcanis at last year's Jacobs Media Summit 11. They're linked here and highly recommended regardless of whether you're in commercial or public broadcasting:
Gordon Borrell shared the raw correlation between the size of dedicated digital sales staffs and revenue generation (watch his presentation here). And unfortunately, radio lags behind other media (especially newspaper) in both metrics. Maybe this new report will spur our industry to begin investing in dedicated digital sales people.
At that same Summit, Jason Calacanis simply told radio people, "Surrender!" - and develop an entirely new model based on the inherent strengths of the medium. While his comments made some uncomfortable, they were painfully true (watch his presentation here). His message was that radio needs to accept the reality that it is being overtaken by digital media. But at the same time, he saw radio as perfectly positioned to profitably participate in the digital space for three simple reasons:
1. We know how to create outstanding audio content (compared to the weakly produced podcasts that proliferate today),
2. We know how to sell it,
3. We have the raw cume to drive consumers to our content
Link: JacoBLOG. --Dennis