John Dunbar writes:
The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting. ¶ The ad campaign includes four 30-second spots to be aired on both broadcast and cable networks. Ads began airing in the Washington, D.C., market this week. ¶ The spots open with a graphic that reads: "By law TV stations will end analog broadcasts on February 17, 2009, and broadcast exclusively in digital." That's followed by cable customers assuring viewers that "every TV set you have that's hooked up to cable will work just fine." ...
Link: Washington Post. I'm trying to decide if this is good for broadcasters or not. On the one hand, it will definitely raise viewer awareness about the transition. On the other hand, any over-the-air viewers who move to cable because of this will be less reliant on broadcasters for their television than those who choose to stay with OTA. And there's a potential of confusion between the cable messages and those from the upcoming NAB campaign.
Updated 7 September 2007:
Brooks Boliek has more on cable's campaign in The Hollywood Reporter.
Speaking of the NAB campaign, they've just announced the campaign will launch by the end of the month. It appears that its timing was moved up in response to the cable effort. See John Eggerton, NAB to Launch DTV-Education PSA Campaign This Month. Link: Broadcasting & Cable. --Dennis