Bridge Ratings is out with another interesting report, this one on the impact of emerging wireless Internet services (WiMax, et al.) on traditional radio listening. It caught my eye because I've been advocating, so far without much success, marrying these devices with HD Radio to expand channels available to listeners via terrestrial radio. This report suggests it will impact TSL of both terrestrial and satellite stations:
... By year 5 of in-car Wi-Fi acceptance, traditional radio can expect to see the amount of time spent listening to fall below 19 hours a week and by year 8 when we project that more than 23% of the U.S. public will have adopted wireless Internet technology in-car, weekly time spent listening to traditional radio will fall below 18 hours per week. ¶ What about satellite radio? ¶ Satellite radio has found its greatest audience in-car but has the most to lose with wireless Internet radio reception. This study as well as previous Bridge Ratings studies conducted for the satellite radio industry, show that satellite radio subscribers consumer satellite radio at a far greater weekly rate than do listeners to traditional radio. ¶ As wireless in-car becomes more accepted, weekly time-spent-listening to satellite radio will also be impacted. ...
Link: Bridge Ratings. --Dennis
Comments