The Metropolitan Opera, of all organizations, has been doing a very innovative thing by transmitting its performances in HDTV to movie theaters around the country as well as other innovations. Non-profit fundraising guru Bob Stein writes:
... [CEO Peter Gelb] has taken opera to the streets--free large-screen broadcasts in Times Square (opening night of Madame Butterfly), introduced $20 rush orchestra tickets and broadcast live performances to movie screens around the world. He's brought directors from the theater world to stage operas, and he even recruited design celeb Isaac Mizrahi to create the costumes for Orfeo ed Euridice. ¶ What has resulted is a revitalized Met. According to Bloomberg.com,
Sales during the 2006-07 season rose 7.1 percent to 810,225, said Gelb, who succeeded Joseph Volpe in August. In all, the Met sold 83.9 percent of tickets offered for its 3,800- seat opera house at Manhattan's Lincoln Center compared with 76.8 percent last season.
Link: Major Giving.
The legendary Mark Schubin gave a talk about the Met's Live HD opera-to-theater broadcasts at October's Iowa DTV Symposium. The talk (The Metropolitan Opera Live in HD: global cinemacasts, robotic cameras, and more) is available both as a PowerPoint (click here and scroll down to the Content Track's Tuesday at 2:30 session) and as an MP3 file.
Just went to the Met web site and see that one of their theaters is about a 75-mile drive from me, so I'm going to buy a ticket and check it out. --Dennis