Diane Mermigas writes:
... Although new and traditional media are slugging it out over tighter ad spend, the continued shift of dollars from television and print to the Internet is helping to maintain new media momentum. “Internet ad spending could still increase at a healthy rate of 11%, even in the face of an overall ad downturn. That’s due to the powerful effect of the adoption curve of advertisers switching their budgets online,” according to Bernstein Research analyst Jeffrey Lindsay. Even as the advertising sector overall grows at only 5% (or collapses to a flat line in the case of a severe economic downturn), online advertising can continue to grow at rates better than 25%. ...
Link: MediaPost. --Dennis
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