Is Terrestrial Radio Destined to Die?

... asks Celeste Headlee for National Public Radio's Day to Day program.  Here's the set-up:

The Federal Communications Commission is expected to decide next week whether satellite radio companies Sirius and X-M can merge. Satellite radio has roughly 20 million listeners, but new technologies are posing a challenge to market shares.  ¶  Celeste Headlee reports on the development of portable Internet radio. Then NPR's Alex Cohen gets a primer from Wilson Rothman, an editor at Gizmodo.com on the difference between leading radio technologies and Madeleine Brand talks with Mark Ramsey, president of Mercury Radio Research, about why the emergence of new technologies won't spell the end for terrestrial radio.

And you can listen to the audio at this NPR link (0:12:24).  The interview with Ramsey is particularly good.  Thanks to Roger Johnson for the heads up.  --Dennis

Comments

[John Proffitt]

The Ramsey chat may have well been the only good part of this 12-minute rambling piece. I was surprised that radio reporters couldn't tie this down more succinctly.

Ramsey sums it up. Will terrestrial radio die? Yes, if it continues to blindly operate the way it does today and if it doesn't diversify its distribution methods.

The same could be said for TV, only perhaps doubly so.